Support your local hero.
An independent Retailer.
A strategic collective dedicated to supporting the passion and originality of local entrepreneurs.
Helping municipalities, merchant associations and individual retailers define and support traffic building initiatives to amplify and re-vitalize local business.
WHAT'S YOUR STORY?
"MSRP" combines the strength of creative innovation and depth of strategic thinking to help craft and monetize your unique independent story.
Branding
your story
SERVICES
CONTENT CREATION
SERVICES
DIGITAL/INFLUENCER
DESIGN
SERVICES
RETAIL
PROMOTIONS
SERVICES
FREQUENTLY ARTICULATED BELIEFS
KEY TO HOW WE APPROACH, DESIGN AND IMPLEMENT TRAFFIC DRIVING CAMPAIGNS.
FAB #1
EVERY SMALL BUSINESS NEEDS A BIG STORY.
FAB #2
SOME DATA CAN BE
FOOL'S GOLD
FAB #3
TRADITIONAL MEDIA IS NOT DEAD.
FAB #4
BIG IDEAS DRIVE BUSINESS.
CLIENT EXPERIENCE
REXALL - FISHERMAN'S FRIEND - MICROSOFT - CFL - ADIDAS - LAND'S END - THE BAY - CLUBLINK - TAUTON DENTAL - PRESIDENT'S CHOICE FINANCIAL - THE MOBILE SHOP - LEONS FURNITURE - BERMUDA TELEPHONE - UNITED DISTILLERS - NEW BALANCE - PUMA - BERETTA FARMS - AFFINITY TECHNOLOGY - CITI BANK - SUNBEAM - JARDIN CONSUMER SOLUTIONS - SUNBEAM - RETAIL COUNCIL OF CANADA - OLD MILL GROUP - HOME QUARTERS WAREHOUSE - JAPAN CAMERA - BLACK'S PHOTOGRAPHY - TORONTO TRANSIT - TTC
COCA-COLA - COORS LIGHT - A&W - KRAFT - LCBO - OTMP - TELUS - BRIDGESTONE/FIRESTONE - TOSHIBA - BENJAMIN MOORE
Blasts from the past.
FEE STRUCTURE
PROJECT BRIEFING - NO CHARGE
PITCH CREATIVE - NO CHARGE*
CREATIVE/PRODUCTION DEVELOPMENT - COST + 20%
ONGOING STRATEGIC/CREATIVE DEVELOPMENT - TBD**
Number of examples determined before participation.*
Services are scalable, so if you require more you will only pay for what you need. **
Chris Stavenjord
founder
Chris has worked with the most prominent Retail advertising experts in Canada.
The first was Morris Saffer, an influential and brilliant retail ad executive. As a Group Creative Director, Chris was responsible for the creative product designed for Black’s Photography with Hollywood actor Martin Short, Home Quarters Warehouse, Woodword & Northup and Pharmor Drugs in the USA.
Morris instilled an unshakable belief that the store IS the brand to which Chris carries today.
Chris took that passion and respect for "results driven" communication to the Communique Group, launching their advertising division.
As President and Chief Creative Officer he worked on brands like Microsoft, MasterCard, A&W, United Distillers/Diagio, adidas, New Balance, Bermuda Telephone and the CFL to name a few.
However, the campaigns he created for the TTC, Budget Car Rentals, Park&Fly and Japan Camera were some of his favourites.
The accountability and speed of retail is not for everyone but Chris found both those and the creative freedom, exhilerating.
The second retail guru was Rick Padulo.
Rick was phenomenal at discovering the tactical nuances within a retail operation and as his Vice- President Creative Director, Chris added that skillset while working on a myriad of business from Rexall, Sunbeam, Oster, Retail Council of Canada, President’s Choice Financial, PC Mobile and LandsEnd re-launch in Canada.
In between, Chris led the Creative ideation for Marketing Drive Worldwide, eventually becoming their Acting Canadian President.
Running a company that specialized in retail promotions only enhanced his expertise. MDW's client list was also impressive, Coca-Cola, Effem, Hershey, SeaMiles and Telus.
The most rewarding? Creating the Vancouver Olympic in-store communication for HBC. They were so thrilled with the design and strategy it was utilized as the basis for the national advertising campaign as well.
Chris brings a full circle of strategic, creative and tactical experience to each and every project.
