Heart, Mind then Wallet.

You had a vision and the "guts" to make it a reality and we commend you! Now its time to tell the world just how and why you are different. How and why you blow away your competition.

Time to build your brand.

Technology and targeting advancement makes it possible for you to act like a brand while spending like an independent. Research has indicated 17 minutes is furthest the average customer will travel to visit any given business which through our calculations represents a 7 mile radius.

That 7 miles is your universe. MSRP can show you how to rule it.

Within your universe, Geo-Conquesting ensures you can reach multiple targets with laser focused messaging for far less. Imagine, telling your complete story for less than the cost of printing 1000 flyers.

MindStyle targeting allows you to connect through the digital and websites as well as through search history, behaviour patterns, 3rd party financial filters and contextual targeting to connect with audiences that are predisposed to purchase not the “spray and pray” strategies of the past.

Now, imagine placing tracking pixels on all those who visit your site to ensure you catalogue their interests and have the ability to retarget, for less than printing 1000 flyers. The technical benefits are undeniable so is the brand equity you will be building.

There are 3 centers of creative influence; the heart, the mind and the wallet and the purchase process works exactly in the same order. You must connect emotionally, then provide rational points to support that connection and then your customers will open their wallets and feel happy to do comply.

So many business concentrate on the number 2 only, you know, discounts, limited time promotions and such expecting number 3 to just happen. Price alone is not as motivating as you think. Now value, that is powerful and that is an emotional calculation. Build your brand equity and your price becomes almost irrelevant. It is David's way to compete like a Goliath, to even the playing field if you like.

Its your universe for the taking and MSRP can show you just how to do it.