Your Universe is 7 Miles Wide.

In college you were taught the importance of building your brand. Now you are running a successful independent business and you know there is a compelling story to tell. However, cash is tight, and it’s impossible to build your brand and drive business simultaneously, right?

Wrong.

Technology and targeting advancement makes it possible for you to act like a brand while spending like an independent. Research has indicated 17 minutes is furthest the average customer will travel to visit any given business which through our calculations represents a 7 mile radius. That 7 miles is your universe. MSRP can show you how to rule it.

Within your universe, Geo-Conquesting ensures you can reach multiple targets with laser focused messaging for less. Imagine, telling your complete story for less than the cost of printing 1000 flyers.

MindStyle targeting allows you to connect through the digital and websites as well as through search history, behaviour patterns, 3rd party financial filters and contextual targeting to connect with audiences that are predisposed to purchase not the “spray and pray” strategies of the past.

Now, imagine placing tracking pixels on all those who visit your site to ensure you catalogue their interests and have the ability to retarget, for less than printing 1000 flyers. The technical benefits are undeniable so is the brand equity you will be building. There are 3 centers of creative influence; the heart, the mind and the wallet and the purchase process works exactly in the same order.

You must connect emotionally, then provide rational points to support that connection and then your customers will open their wallets and feel happy to do comply. So many businesses concentrate on the number 2 only, you know, discounts, limited time promotions and such, expecting number 3 to just happen.

Price alone is not as motivating as you think. Now value, that is powerful and that is an emotional calculation. Build your brand equity and your price becomes almost irrelevant. It is David's way to compete like a Goliath, to even the playing field if you like.

Its your universe for the taking and MSRP can show you just how you can rule it.

Blogging from Your Wix Blog Dashboard

On the dashboard, you have everything you need to manage your blog in one place. You can create new posts, set categories and more. To head to your Dashboard, open the Wix Editor and click on Blog > Posts.

Blogging from Your Published Site

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